Starter
$149/mo
For one website getting serious about lead quality.
- 1 domain
- 25,000 events/month
- 1 CRM destination
- 1 report/month
- 30-day retention
AI acquisition quality for B2B SaaS
Quality Before CRM
Know which inbound leads deserve sales attention before they reach your CRM.
No credit card required · 14-day free trial
Acquisition quality overviewLive concept
Signals
VisitorAvailable contextAccountWhere availableLeadForm activityCampaignSource pattern
Quality score
/ 100Trusted
VerdictTrustedReviewable decision state
Recommended actionSend to CRM
Illustrative product view based on the ThreatIP interface. Values and records are demo data.
Captured doesn't always mean sales-ready.
A visit, form submission, or campaign conversion shows that something happened. It doesn't necessarily show whether that acquisition deserves sales attention.
- Visitor arrivedIs there meaningful intent?
- Lead capturedIs it ready for sales?
- Campaign convertedDid it create useful demand?
ThreatIP evaluates that acquisition context before CRM delivery — so your team can see the quality, verdict, and recommended action before sales acts.
Acquisition reviewIllustrative product view
Reasons
- New domain First interaction
- Low session depth 1 page viewed
- No company match Domain not identified
- Form submitted quickly 18s on page
Activity context
Sourcegoogle.comCampaignQ3_Growth_SearchLanding page/pricingSession time00:00:18Returning visitorNo
Confidence 68%
Review before sending to CRM
Illustrative product view. Example values are not customer results.
Visitor qualityIllustrative product view
Visitor snapshot
Human visitorEligible for context-based scoring
SourceDirectLocationUnited StatesPages viewed5Session time2m 46s
Top signals
- Organic SearchAvailable source signal
- Visited 3 pagesEngagement pattern
- Viewed pricingIntent context
- New visitorNeeds more history
Engagement score
78/100
Good IntentAccount contextAcme Inc.Available where signals support it
Account context where available. ThreatIP does not imply full identification of every anonymous visitor.
Visitor quality
Know who’s worth attention.
Evaluate visitor, account, source, and intent signals before the handoff.
Lead quality before CRMIllustrative product view
85TrustedSend to CRM
62Needs ReviewReview before outreach
35Low IntentAdd to nurture
15Low QualityHold in ThreatIP
Lead quality trend · 30 days
Illustrative product view. Available signals and outcomes vary by workflow.
Lead quality
Know which leads are CRM-ready.
Give sales a clear quality verdict before a record enters the next workflow.
Campaign quality beyond volumeIllustrative product view
Campaign AGoogle Ads · Brand
1,240Leads42/100Quality score18%CRM ready$28.40Cost per lead
High volume, low qualityCampaign BLinkedIn · Content
620Leads81/100Quality score64%CRM ready$31.20Cost per lead
Lower volume, higher qualityQuality, not just conversion volume.Compare the records that move forward.
Illustrative comparison. Values are demo data, not a performance claim.
Campaign quality
Know which campaigns create quality.
Compare acquisition quality beyond volume, so campaign decisions reflect the records that move forward.
The ThreatIP framework
From acquisition signal to sales action.
One inspectable path from what came in to what should happen next.
01
Signal
Visitor · Account · Campaign
02
Quality
Evaluate context
03
Verdict
Trusted · Needs Review · Low Intent · Low Quality · Bot-like
04
Action
Send · Review · Nurture · Hold
CRM handoff
Quality before your CRM.
ThreatIP doesn't replace your CRM. It adds acquisition-quality context before records reach it, so your team can decide what deserves attention and what should be reviewed, nurtured, or held.
AnalyticsShows what happened.
ThreatIPEvaluates whether the acquisition deserves attention.
CRMContinues downstream sales and automation.
AcquisitionThreatIP Quality DecisionCRMSales
TThreatIP
✓CRM Ready
HubSpot
Pipedrive
GoHighLevel
WebhooksPricing
Start with your own acquisition data.
Choose the plan that fits your acquisition volume and workflow.
Growth
$499/mo
For teams running paid acquisition across channels.
- 3 domains
- 100,000 events/month
- 3 CRM destinations
- Campaign quality insights
- Advanced routing
- 90-day retention
Scale
$999/mo
For high-volume teams and multi-brand acquisition.
- 10 domains
- 500,000 events/month
- Advanced workflows
- Priority support
Trust and responsible use
Built to be inspected before you act.
ThreatIP keeps acquisition-quality decisions inspectable through real product context, supported integrations, and documented security practices.
Inspectable decisions
See the path before you route.
Quality, verdict, reasons, and recommended action stay visible in the workflow so your team can review the context before sales acts.
Supported workflow integrations
Keep the handoff grounded in your stack.
Connect supported quality context to HubSpot, Pipedrive, GoHighLevel, or Webhooks, depending on your workflow and configuration.
Product-first proof
Start with your own acquisition data.
The evidence is the product workflow: illustrative views, documented behavior, and a trial that lets your team evaluate its own acquisition context.
Security & privacy
Review the current operating boundaries.
Read how ThreatIP approaches data handling, access controls, encrypted transport, monitoring, retention, and responsible use.
Buyer questions
Clear answers before you change your workflow.
Understand where ThreatIP fits, what it can evaluate, and how it works with your existing CRM and acquisition process.
My CRM already scores leads. Why do I need ThreatIP?
Your CRM can score and prioritize records using the data already in its workflow. ThreatIP evaluates broader acquisition context before CRM delivery—combining available visitor behavior, source and campaign context, account context, lead quality, and intent. It does not replace CRM scoring; it adds an upstream quality decision and context before sales acts.
How is ThreatIP different from traditional lead scoring?
Traditional lead scoring usually emphasizes attributes, known behaviors, and CRM workflow activity. ThreatIP looks at the broader acquisition journey before the record reaches the CRM, then makes the path explicit: Quality → Verdict → Recommended Action. The point is context before handoff, not a claim that one score is universally better.
Does ThreatIP replace my CRM?
No. Your CRM remains the system for records, pipeline, activities, sales workflows, and automation. ThreatIP adds acquisition-quality context and a decision before CRM handoff, according to the workflow your team governs.
What signals does ThreatIP use to evaluate acquisition quality?
ThreatIP can use available visitor behavior, source and campaign context, account or company context, lead data, technical or network context, and product-usage activity. The available signals depend on what can be observed or supplied for a given visitor, lead, account, or campaign.
What happens to leads that are low intent or low quality?
A low-intent or low-quality lead does not have to be treated like a sales-ready record. ThreatIP can surface a verdict and recommended action such as Send, Review, Nurture, or Hold; your team owns policy and decides how those actions map to CRM workflows.
Which CRMs can I connect to ThreatIP?
ThreatIP currently supports HubSpot, Pipedrive, and GoHighLevel workflow destinations, along with Webhooks for supported automation paths. Exact field mapping and routing behavior depend on your configuration and policy.
Can ThreatIP identify every visitor or company?
No. ThreatIP does not claim universal visitor or company identification. It uses account or company context when available and keeps the decision tied to the evidence available for that interaction. Identification and quality confidence vary with the data and context provided.
Next step
See which leads deserve sales attention.
Start with your own acquisition data.
Start Free Trial